The Guild of Fine Food’s annual Shop of the Year awards, an accreditation scheme which recognises and promotes excellence in independent retail, has announced its finalists for 2019 and Ardross Farm Shop near Elie in Fife is among those in the running to win the following category, Farm Shop (farmer owned). Having had its written entry reviewed by a panel of respected industry experts, Ardross Farm Shop will now undergo two further rounds of judging, including an announced visit from one of the judges and a mystery shop carried out by Insight6.
From the overall shopping experience and financial performance to staff training opportunities and environmental initiatives, the panel of highly experienced judges, which includes Edward Berry of The Flying Fork, Stuart Gates, former managing director at Fortnum & Mason and senior buyer at Harrods, award-winning retailer Tracey Colley and food writer, Patrick McGuigan will rate, score and provide feedback on every aspect of Ardross Farm Shop before agreeing on an overall category winner.
Claire Pollock and the rest of the family and team at Ardross Farm Shop were absolutely delighted to be named a finalist in such a prestigious competition. It really is recognition to the fantastic team and their high quality customer service that a small farm shop in the East Neuk of Fife is competing with larger farm shop all around the UK. The team work especially hard each day and this has given them all a well-deserved boost.
Shop of the Year 2019 will reach its exciting finale on Monday 11 March, when the world of fine food gather at Fodder Farm Shop and Café in Harrogate, to find out the winners of each category.