Meet the member:
New Alliance Wholesale

New Alliance is a wholesale distribution company. It was established in 2008. We started out with just 3 products! Which I sold and delivered to farm shops in Fife. Since then we have broadened the range and now have +700 products and supply +1000 accounts (80% Scotland 20% England). We offer excellent quality, well packaged products that you can’t find in the catalogues of the big wholesalers, so that our accounts can differentiate themselves from their competitors.

Based in Kirkcaldy, Fife. We deliver UK wide, overnight.

High-end Farm Shops, Delis, Food Halls and good quality Café/Restaurants.

Scottish Grown Honey Berries. These blueberry type, freeze dried berries are pretty expensive and quite unknown, so when we took them on I was sceptical. They have proved to be popular. Both the trade and consumers have enthusiastically embraced them. They’re so versatile – use them in everything from morning breakfast to evening cocktails!

Anything new & exciting with great provenance. I’m always keen to hear from new producers looking for a route to market with a story to tell or established producers looking to grow volume.
At the moment, I’m particularly interested in good quality, small batch cider produced in Scotland. There are some really exciting new products in this category and I would like to spread the word on these.

Call Dan or Sophie on 01592 654455 or email us: contact@newallianceltd.co.uk

Yes, for areas covered by our own delivery vans we may be able to collect products from some of our suppliers.

Your Piece Baking Co Christmas Cranberry Shortbread. It’s one of our best sellers.

It would have to be the Your Piece Baking Co Fife Cut Oatmeal Oatcake. It was our first product and still our best. A handmade oatcake is an important part of Scotland’s culinary heritage and a product that we are very proud of.