Scotland Food and Drink has announced the launch of a dedicated website that outlines plans to make the most of major events in 2014.
Next year Scotland will be in the global spotlight through Commonwealth Games – which will be the the largest event ever staged in Scotland.
There will also be one of the world’s great sporting contests with the Ryder Cup at Gleneagles, and across the country the second edition of Homecoming Scotland will provide a year-long celebration of the country and its assets, from food and drink and natural resources to creativity, culture and heritage.
The chief executive of Scotland Food & Drink, James Withers, said that there is an “incredible opportunity” to promote the country as a “Land of Food and Drink” to an audience at home and overseas.
“For producers, there are great opportunities to supply events and build awareness of their fantastic produce.
“A huge amount of work is already underway to maximise opportunities for food and drink producers in 2014 and to create a lasting legacy beyond.
“The 2014 website provides a hub of information for companies to draw on and it will allow them to register their interest in making the most of next year’s opportunities.
“Scotland Food & Drink and the rest of Team Scotland encourage companies to use this resource to engage and learn more about how their businesses could benefit,” said Mr Withers.