Getting kids to eat their greens has never been an easy job – as many long suffering parents will know.

But now that task should be a little easier as a sweeter variety of homegrown broccoli – a superfood packed with nutrients – has been grown by a farmer in Fife’s East Neuk.

He is major grower Iain Brown of Easter Grangemuir Farm, near Pittenweem, and this week shoppers will be able to try the broccoli, called Supersweet, for themselves.

It will be going on sale exclusively at 125 Tesco stores across the UK from this week as Finest Supersweet Broccoli, and will cost £1.50 for a 300g packet.

 Iain said that broccoli is one of the most nutritious foods we can eat, but sadly many youngsters don’t get the taste for it until they are in their twenties.

 “Not only is the variety sweeter but it is also more tender with a lot of flavour, especially in the stalk.

 “It offers shoppers the added benefit of no waste as the entire broccoli head can now be enjoyed,” he said.

 Broccoli is a relatively new vegetable in the UK and didn’t become popular on British high streets until about 30 years ago. 

 Since then it has become the UK’s top selling ‘green’ with an annual market value of £178m (AC Nielsen data July 2012).

 Tesco brassica buyer Jeni Gray said: “Finding a sweeter tasting green, especially broccoli, that is likely to be enjoyed by kids has long been a mission for vegetable producers.

 “We think that this new sweet variety of broccoli will prove to be a real hit not only with kids but also with parents.

 “As the Supersweet is packed with flavour we are leaving long stems because we believe people will want to eat the whole floret and not just the heads.”

 Benefits of broccoli:

  • ·         Low in fat with typically less than 0.5g of fat per 100g
  • ·         Counts towards your 5-a-day
  • ·         A source of folic acid which supports the development of a baby before and during pregnancy as well as maintaining a healthy immune system and reducing tiredness
  • ·         A source of vitamin C which also benefits the immune system during and after intense physical exercise
  • ·         Widely recognized as a superfood – a food that is rich in vitamins, minerals or other powerful plant chemicals.

The photograph shows Iain’s children with the broccoli – from left to right: Anna, Sophie, Ben, and Cameron




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