Popular St Andrews business Cromars has just been named in the UK’s top 20 as part of the 2016 National Fish & Chip Awards, organised by Seafish.

In being named as one of only two Scottish regional winners – for Highland, Grampian, Tayside, Central, and Fife – Cromars will again ‘batter’ it out for the ultimate title.

The prize is the title – Independent Takeaway Fish and Chip Shop of the Year. Last year Cromars went all the way to the 2015 final in London, and joined just four other UK businesses for the ultimate  judging.

Just a few weeks ago it was announced that Cromars had again reached the top 60 after a judging process including shop appearance, responsible sourcing policies, customer service and staff training policies.

They also received mystery shopping assessments by industry experts to ascertain the quality of the fish and chips and the levels of customer service provided by staff.

Over the coming weeks, the shops will be subjected to further mystery judging evaluations and in-depth judging audits. This next stage of the competition will whittle down the top 20 shops to establish the UK top 10 regional winners who will compete for the top accolade at the 2016 awards ceremony.

Seafish chief executive Paul Williams said that the aim of the awards is to showcase the very best fish and chip businesses and individuals in the UK while setting incredibly high standards for the industry.

 “The Independent Takeaway Fish and Chip Shop of the Year Award is one of the highest honours to receive as a fish and chip business.

“Many of our past winners and finalists have gone on to reap substantial benefits, including international fame through industry trips overseas, increased shop footfall and turnover and even launching their own products.

 “It’s great to see so many excellent shops through to this stage of the competition. I’d like to offer up my congratulations and wish them the best as they prepare to continue their quest towards winning a regional title, but also thank them for consistently helping us to reinforce the UK’s reputation as the home of the world’s best fish and chips.”

Culminating in an awards ceremony at The Lancaster London Hotel on 20 January 2016, The National Fish & Chip Awards are recognised as one of the most prominent and respected seafood industry events in the UK.

Widely considered as the ‘Oscars’ of the fish frying industry, they celebrate the great British tradition of fish and chips, recognising the best talent, quality and choice offered by fish and chip businesses.

In October, Seafish will announce the top 10 regional winners competing for the flagship award. These shops will then be invited on an all-expense paid study trip to Ålesund, Norway, organised by award sponsor the Norwegian Seafood Council, to witness first-hand why the country is regarded as one of the world’s most sustainable fishing nations.

The other Scottish regional finalist is Moore’s Fish and Chips, representing Lothian, Strathclyde, Borders, Dumfries & Galloway.

For more details see www.cromars.co.uk



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