Fletchers of Auchtermuchty have just enjoyed another award winning year which reinforced their superb reputation for producing “Seriously Good Venison”.

The business, run by John and Nichola Fletcher at Reediehill, secured two prestigious national 2011 Great Taste Awards. 

A few weeks ago Fletchers was presented with a coveted 3-star Gold Great Taste Award for Venison Medallions and a 2-star Gold Great Taste Award for Venison with Chocolate and Chilli sausages.

The awards, organised by the Guild of Fine Food, are now in their 18th year and going from strength to strength.  

The scale of the Fletchers achievement shows in the fact that 7481 products were entered from 1600 companies for the 2011 awards.

It took 350 experts 34 days to blind taste all the entries and decide who would achieve the coveted one, two and three star gold awards. Only one hundred and fourteen 3-stars were awarded.

Following the awards the Fletchers’ Venison Medallions were nominated for a Great Taste Golden Fork trophy for Best Speciality from Scotland, and were pipped by J Lawrie & Sons and their Jaffys Mallaig Kippers.

Fletchers secured another major honour by winning the prize for “Best Small Meat Producer in the UK 2010” in the Good Housekeeping/ Slow Food Awards. Winners in other categories included Tesco, Waitrose, Pizza Express, BBC Masterchef, Nigel Slater and James Martin.

Success also came in the Freefrom Food Awards 2011, when the company’s original venison sausages were highly commended. The judges paid tribute to the “very clean” sulphite free ingredients list.

Vikki Banks, General Manager of Fletchers of Auchtermuchty, said after the Great Taste awards that the business had been “absolutely over the moon” to receive two awards.

“Winning Great Taste Awards recognizes the hard work and dedication that goes into making superb food and drink.

“They highlight the fact that that the best practice farming methods we use in producing our venison shines right through to our products,” she said. 

Fletchers’ venison is traditionally hung for perfect flavour, most products are wheat free and they use no additives.  Their deer graze in extensive grass pastures with no growth promoters or antibiotics so there are no drug residues.  They never go to an abattoir.    

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